Pete Castor: President, Strategy, Team Leader

Since 1992, Pete has served various organizations as a director of marketing and communications, a vice president, a president, and a publisher. In 2007, he started Creavivity and brought all of his passion and experience under one roof to serve multiple clients with numerous services.

Pete lives in Lancaster, PA, with his wife of more than thirty years and their three children. He most enjoys reading, writing, playing music, running, spending time with his family, and date nites with his wife. He’s an avid Jeep enthusiast and lover of outdoor adventure, Tough Mudder devotee, and tries to spend Saturday mornings drinking coffee and watching EFL Premier League matches (Come on, you Spurs!).

Ben Good: Video Production and Marketing Media

Ben is a graduate of Kutztown University, where he studied Marketing and Media Production. In his free time he enjoys hanging out with friends, playing bass guitar in a band, and watching movies. He also enjoys volunteering at his local church, as well as creating short films with his friends. He is always looking forward to assisting with whatever project you are looking to complete, and he’s always up for a good challenge!

Lauren Smoker: Design, Layout, Content, Web

Having earned her degree in Communication, Lauren has a great eye for design in multiple marketing formats. She especially loves to create clear and concise content that portrays an organization/business’ mission and beliefs. Graphic design and web editing are also a few creative outlets that she enjoys. She loves spending time with her husband and two girls on their new farm. When she’s not tending to her husband and kids, she’s tending to her plants.

Krissi Castor: Editing, Copy Writing, Press Releases

Krissi is our master of the written word. And just to put all speculation to rest, she married the boss long before they began working together. In her real job, she is a professor of English composition and business writing, but she is always willing to lend her expertise to Creavivity projects to make sure our content follows the three c’s: clear, concise, and coherent. She loves sunshine and spending as much time as possible in it, whether at a beach or a lake or on her back deck.